Opel is one of Europe’s largest automakers and has been part of the French automotive company Groupe PSA since August 2017. In 2017, Opel sold around 1.13 million vehicles*.
The company was founded in 1862 by Adam Opel in Rüsselsheim, Germany, and has maintained its headquarters in the brand’s hometown for 156 years.
As part of Groupe PSA’s production and R&D network, the automaker operates ten manufacturing plants, one development and one test centre in six European countries. Opel and its British sister brand Vauxhall are present in more than 60 countries around the globe.
Opel’s brand credo is: “The future is everyone’s”. It underscores the company’s commitment to democratise future technologies and make them available to everyone. This approach is ingrained in the history of the brand and is sub-stantiated by examples such as the introduction of the three-way catalytic converter as standard (1989), fitting all passenger cars with full-size airbags (1995), the debut of a personal connectivity and service assistant (2015) and the market launch of the Opel Ampera-e electric car (2017).
Opel is conducting the largest product offensive in the company’s history. Following the intro-duction of seven new models in 2017, the company will bring three more new models to market in 2018: the Insignia GSi, the Corsa GSi and the new edition of the Combo, that will be offered as a passenger car and as a light commercial vehicle. A new generation of the bestseller Corsa is planned for 2019. This model offensive will be steadily continued with one major launch per year. Counting every body style, Opel will launch nine new models by 2020.
Opel is proactively approaching the transfor- mation that the entire automotive industry is facing. The industry will change more in the coming years than it has in the last decades. The megatrends that characterise this transfor-mation are electric vehicles, connected and autonomous vehicles as well as alternative individual mobility concepts such as car and ridesharing. The company is aligning itself to these trends and, as a driving force of these developments, is using the chances they offer.
By 2024, all European passenger carlines will be electrified, either with pure battery electric propulsion or with plug-in hybrid (PHEV) in addition to ultra-efficient combustion engines. By 2020, Opel/Vauxhall will have four electrified carlines on the market, including the Grandland X PHEV as well as the next generation Corsa as a fully electric vehicle and the Ampera-e.
The brand sees itself as a trailblazer in digital connectivity between man and car and has been setting standards in the high-volume segment for years, for instance with its personal connectivity and service assistant. Beginning in 2019 new connectivity services will be introduced on Opel passenger cars and light commercial vehicles named Opel Connect.