Managing Director Sales and Marketing Opel Automobile GmbH


Peter Christian Küspert is Managing Director Sales and Marketing of Opel Automobile GmbH. He has been responsible for the Sales & Aftersales division since November 2013.


Küspert has extensive experience in the automotive industry, working at Daimler AG from 1990 to 2009 – including as Head of Business Strategy for the Mercedes-Benz, Maybach and Smart brands from 1999 to 2001. Subsequently, he was Head of Sales and Marketing Germany for the Daimler passenger car brands. Most recently he was Managing Director of Johann Hay Automobiltechnik, an automotive industry supplier.


Peter Christian Küspert was born in 1961 in Selb in the German Fichtel Mountain region. He studied business economics in Bayreuth and Mannheim. The passionate sportsman spends his free time skiing, playing golf and scuba diving.

Peter Christian Küspert | Media OPEL International


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