Opel with New Business Model in Ireland

Thu, 04/07/2019 - 15:00

  • Gowan Group to be appointed as import partner
  • More agility and flexibility will foster growth
  • Another important step in the implementation of PACE! plan


Rüsselsheim. Opel is further developing its business strategy in selected European markets to become more agile, flexible and efficient as outlined in the PACE! strategic plan. In a further step to foster growth, Opel is planning to run the business in Ireland through the highly recognised and successful Gowan Group as the local independent import partner.

A corresponding contract has now been signed. Upon the closing of the planned transaction, the Gowan Group will become the wholesale importer by acquiring the Opel business in Ireland. The current Opel employees will remain employees of Opel Automobile Ireland Ltd. at the date of the completion of the transaction.

This transaction (and the launch of the new business model) is subject to the official antitrust approval of the Competition and Consumer Protection Commission in Ireland.

“This is another decision in line with the goals of our PACE! strategic plan which will make our sales set-up in certain European countries more agile, efficient and therefore competitive,” said Xavier Duchemin, Opel/Vauxhall Managing Director Sales, Aftersales and Marketing. “We are confident that our brand will perform even better in Ireland with this new set-up.” 

The Gowan Group is a family-owned holding company controlling many successful trading companies. Founded in 1969 by the late Con Smith, the Group is most closely associated with motor distribution in Ireland, importing for example Peugeot vehicles since 1969. “We are delighted to become Opel’s import partner in Ireland”, said Michael Dwan, CEO, Gowan Group. “We have an in-depth understanding of the Irish motor market and an acute appreciation of the Opel brand. Opel will fully realise its potential in the Irish market in the years ahead.”

Opel sold over 5,800 vehicles in Ireland in 2018 achieving a market share of 3.8%. Opel is now aiming, through this new business model, to grow profitably in Ireland in the coming years.



Harald Schmidt
Assistant Manager Corporate Communications
Tel.: +49 6142/7-72 914
Mobile: +49 172/2991792