With Opel Logo: New Borussia Dortmund Home-Shirt

Fri, 10/05/2019 - 11:30

  • Home-shirt premiere at last home match against Fortuna Düsseldorf on May 11
  • Opel is BVB-sponsor since 2012 and strategic partner since summer 2017


Rüsselsheim.  Borussia Dortmund yesterday presented its new home-shirt at the BVB FanWelt fan shop. The Opel lightning-flash logo is again clearly visible on the sleeves. The match-day premiere is tomorrow in front of 80,000 spectators at the sold-out Dortmund Arena, for the final home-match of the season against Fortuna Düsseldorf.

With the logo “110 Jahre – Gestern – Heute – Morgen – Für immer Borussia Dortmund” (110 years – yesterday – today – tomorrow – for ever Borussia Dortmund) around the neck, the new shirt of the eight-time German champions refers to the 110-year history of the club, which was founded in 1909. With Opel celebrating its own 120th anniversary of automobile production, it is the perfect match – carmaker with long tradition meets tradition-rich club.

The Opel-logo has been on the BVB shirt since the 2017/18 season; and not only the players’ shirts, but also the fans’ shirts, which are sold in their hundreds of thousands every year. According to a study by Nielsen Sports, no other sleeve-sponsor in the Bundesliga achieves higher recognition with their logo than the Rüsselsheim carmaker.

Opel has enjoyed a close partnership with Borussia Dortmund since the start of the 2012/13 season. The popular football club from the industrial Ruhr region and the approachable German carmaker – that was a match right from the start and the partners have already celebrated many highlights. In the first year already, Dortmund reached the final of the UEFA Champions League and came second in the Bundesliga. Two more second places were followed by the first title in 2017 – the BVB won the DFB Cup in a dramatic final.

The new home-shirt with Opel logo is already available in Borussia Dortmund’s online shop. The new away-shirt will be presented at the start of preparations for the 2019/20 season.



Axel Seegers
Manager Marken- und Motorsport-Kommunikation
Telefon: +49 6142/7-75 496
Mobil: +49 151/16 41 95 70