OPEL CUP 2018: Top-Team Tournament Opens New Football Season
- International class: 1. FSV Mainz 05 versus AC Florence and Athletic Club Bilbao
- Prominent event: Mini-tournament on August 5 at OPEL ARENA in Mainz
- New idea: Rüsselsheim carmaker is presenter and title sponsor of OPEL CUP
Rüsselsheim. Opel is increasing its involvement in football. The OPEL CUP 2018, a mini-tournament with international teams, takes place for the first time on Sunday, August 5, from 1.00 p.m. CET, at the OPEL ARENA in Mainz, thus opening the new football season. The new German Bundesliga season begins on August 24. The teams playing for the OPEL CUP 2018 are the hosts and Bundesliga team, 1. FSV Mainz 05, AC Florence from the Italian Serie A and Athletic Bilbao from the Spanish La Liga. Opel is the presenter and title sponsor of the new tournament and will display its newest models around the stadium. German free-TV channel SWR will broadcast the OPEL CUP 2018 live.
In the OPEL CUP 2018, three top teams play each for 45 minutes. The stadium carries Opel’s name since one year. Opel is the exclusive partner of 1. FSV Mainz 05 since 2012. During the OPEL CUP 2018 on August 5 the famous Opel lightning flash logo will appear on the LED hoardings in the stadium and on all communication platforms.
“With the start of the new season Mainz 05 are writing another chapter of their impressive success story. Ten years of Bundesliga affiliation in a row are certainly something many fans in Germany wished the club, but probably only a few thought it was possible. It is a great thing for us to officially open this anniversary season with the premiere of the OPEL CUPS and we are very pleased to welcome international guests for the second time to the OPEL ARENA, after Jürgen Klopp and his FC Liverpool in August 2016”, said Opel Germany boss, Jürgen Keller.
Opel has a tradition of strong involvement in football, such as promoting the BVB FAMILY CUP, in which children and adults form mixed teams. Opel is also a premium sponsor of Borussia Dortmund and enjoys a particularly close relationship with the manager of Champions League finalists, Liverpool FC – Jürgen Klopp is an Opel brand ambassador since 2012 and an enthusiastic Insignia driver.
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