Best-looking in its Class: Opel ADAM S Wins autonis Design Award
- Best Design Newcomer 2015: Convincing win for ADAM S in mini car category
- Public opinion: 17,000 auto motor und sport readers cast their vote
- Honored: Vice President Design Europe Mark Adams accepts award
Rüsselsheim. Small Opel, big splash: The ADAM S pocket rocket was one of the big winners at the “autonis – Best Design Newcomer 2015” readers’ choice awards. A huge majority of the 17,000 participants voted for the Opel ADAM S as the best-looking car in its class. The Opel KARL – the practical sibling of the stylish ADAM – finished a respectable fourth in the mini car category. Furthermore, the new Opel Astra claimed the bronze medal behind the BMW 1 Series and the Mercedes CLA Shooting Brake in the highly competitive compact class category.
“17,000 readers cannot be wrong! The convincing win of the ADAM S is a fantastic confirmation of our design philosophy: Sculptural Artistry meets German Precision. In addition, the ADAM shines with sheer endless individualization possibilities, giving every customer the opportunity to create an ADAM according to his/her personal taste. And seeing our new Astra immediately break into the phalanx of German premium brands is also a huge success. As already said: the new Astra upsets the luxury class,” said jubilant Mark Adams, Vice President Design Europe, at the award ceremony in Stuttgart.
The autonis readers’ choice award held by automotive magazine auto motor und sport follows its own set of rules: Each participant can votes, two for positive and two for negative assessments. The final result is based on following calculation: If, for example, 20 per cent vote for model A as the winner and five per cent see it as a flop, model A receives overall score of 15. This result then determines the final position of model A. The ADAM S received an outstanding overall score of 50.1; the closest competitor only achieved a score of 29.8. The editors of auto motor und sport thus commented in their latest edition: “Opel ADAM S – incredibly versatile in configuring an unmistakable look.”
Director Opel Product Communications
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