AutoRAI Amsterdam: Opel ADAM ROCKS S Rocks the Show
- Eye-catcher: World premiere for sporty Opel mini-crossover
- Novelties: Opel OnStar, KARL and Corsa OPC celebrate Dutch debut
- In fast lane: Opel gains market shares in the Netherlands and all of Europe
Rüsselsheim/Amsterdam. Show time for the Opel ADAM ROCKS S at the International Amsterdam Motor Show (AutoRAI, public days from April 17 to 26): Opel’s sporty mini-crossover made its world premiere at the show’s opening today. The Rüsselsheim automaker also presented a host of other national premieres, led by the new mobility and service assistant Opel OnStar as well as the new Opel KARL and Corsa OPC models.
“All these new and innovative products once again show that Opel plays a leading role in trendsetting technologies and attractive models at affordable prices,” said Peter Christian Küspert, Vice President Sales and Aftersales of the Opel Group, during the press conference at the Opel stand (Hall 1, stand 01.200). “We want to reinforce Opel as an emotional, approachable and German brand – the ADAM ROCKS S is the best example of an emotional car that embodies state-of-the-art technological innovations and German engineering quality.”
Cute was yesterday – today is Opel ADAM ROCKS S
At 3.75 meters long with a masculine appearance and 110 kW/150 hp ECOTEC engine, the new ADAM ROCKS S is particularly appealing to customers who want to combine sporty driving and adventure with chic design in an off-road look. The engine delivers 220 Nm torque and is mated to a short ratio six-speed gearbox. The mini-crossover covers the sprint to 100 km/h in 8.5 seconds, and needs just 7.9 seconds to accelerate from 80 to 120 km/h. Top speed is 210 km/h. Driving fun is ensured by the 15 mm lower performance sports chassis, the direct, sporty steering and the high-performance braking system including ESP that can be deactivated. Yet Opel’s sporty new small car makes do with a mere 5.9 liters fuel per 100 km and emits just 139 g/km CO2 in the combined cycle.
Opel also introduced another top athlete in Amsterdam. The new Corsa OPC impresses with its powerful turbocharged engine that pumps out 152 kW/207 hp and develops up to 280 Nm torque. The sporty top-of-the-line Corsa accelerates to 100 km/h in just 6.8 seconds and reaches a top speed of 230 km/h (7.5 l/100 km and 174 g/km CO2 in the combined cycle).
Full of character – the Opel KARL
“A car full of character that appeals to both heart and mind – ideal for price-conscious customers who want to combine everyday suitability with comfort and modern technologies.” This is how Peter Christian Küspert introduced the new Opel KARL at its premiere in Amsterdam. Smart shoppers can hardly get more car for their money: City mode for the power steering, heated steering wheel and assistance systems such as Park Assist, Cruise Control with speed limiter, cornering light function and Lane Departure Warning make Opel technologies from upper vehicle classes affordable for everyone in the small car segment. “Or as we say, high-tech for everyone!” summarized Küspert, describing the new model’s benefits in a nutshell. “With KARL, ADAM and Corsa, we now have the strongest small car offer in our history and the youngest portfolio on the market.”
The Opel Vice President of Sales and Aftersales also introduced the new mobility and service assistant Opel OnStar to the Dutch public. “Opel OnStar will turn your car into a powerful, mobile WiFi hotspot. But not only that: Opel OnStar is more than entertainment. It is always there in an emergency and can save lives,” said Küspert. With its market launch in Europe from August, Opel takes the next step forward in vehicle connectivity and reinforces its leadership position in groundbreaking technology solutions.
These are steps that customers appreciate. Peter Christian Küspert: “We are now the fourth-largest automobile manufacturer for passenger cars and light commercial vehicles in the Netherlands. We were able to increase our market share here in the passenger car segment to 5.77 percent and in the commercial vehicle segment to 7.6 percent. These numbers correspond to Opel’s positive performance in all of Europe last year as well as the first quarter of 2015.”
Director Opel Product Communications
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