Modern and Open-Minded: Opel Stand at IAA Embodies Brand Image

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Thu, 29/08/2019 - 10:00


  • “Opel goes electric!”: Welcome to “OPELHAUS 120“ at Frankfurt IAA
  • Bold, pure, German: stand design as homage to Bauhaus movement
  • From “120years“ to “Opel goes electric!“: with 120 years of tradition into the automotive future
  • Unconventional: CEO Michael Lohscheller opens stand on September 10 at 9.05 a.m.
  • Augmented Reality: gain new insights into Corsa-e and Grandland X Hybrid4

Rüsselsheim/Frankfurt.  The new Opel Corsa and Corsa-e, the Opel Grandland X plug-in hybrid and the new Opel Astra celebrate their world premieres at this year's IAA (public days September 12-22). Another exceptional debutant is the Corsa-e Rally – the first electric competition car for customer rally sport in the world. The Rüsselsheim automaker extends an invitation to visit their very special stand at the Frankfurt show: the “OPELHAUS 120”. The name says it all and reveals what visitors can expect from Opel: a deep sense of tradition as a German brand with “120 years of automobile production” coupled with open-mindedness. The stand is a reminiscence of the clear Bauhaus style, with Opel flavour highlights adding emotional and modern accents – and embodies the overarching motto “Opel goes electric!” With the premiere of Corsa-e and Grandland X Hybrid4 (WLTP1 fuel consumption: 1.4-1.3 l/100 km with 32-29 g/km CO2; NEDC2: 1.5 l/100 km, 35-34 g/km CO2; weighted, combined, provisional values), Opel is making the automotive future a reality.

Opel already demonstrates this on the first press day (September 10, 2019) at the IAA, because this year it is not a classic press conference that will get everything started. Instead, Opel CEO Michael Lohscheller will open the brand's IAA stand in a very unique, welcoming way, starting at 9:05 a.m. at stand number D31 in Hall 11.0.

“We are delighted to welcome all visitors at the IAA to 'OPELHAUS 120'” says Opel CEO Michael Lohscheller. “Experience with us how Opel, as a traditional German brand, is shaping the automotive future. Opel goes electric!: we are now keeping this with the Corsa‑e and the Grandland X Hybrid4.”

“OPELHAUS 120”: Opel tradition as German brand

Opel vehicles are characterised by a bold, pure and emotional design, precise technical sophistication down to the last detail and are accessible to everyone. It is precisely this spirit that visitors to the “OPELHAUS 120” will be able to feel and experience. The number symbolises the current anniversary of “120 years of Opel automobile production”. Added to this is a very special design that is as bold as it is pure, reduced to the essentials. As Walter Gropius, the founder of the Bauhaus art school whose style is characteristic of Opel, put it: “less is more”. Clear structures with balanced proportions define the OPELHAUS. The nearly 1,000 square metre stand is composed around a modular concept of 2 x 2 metre squares, while the six-metre high main building at the rear is a white illuminated grid. The materials developed for this new stand concept will be re-used for future Motorshows to ensure a consistent brand look and feel.

Twelve vehicles ranging from the new Opel Corsa to the Grandland X Hybrid4, the new Astra five-door and Sports Tourer to the Zafira Life, Combo Life and Insignia are exhibited on the Opel stand – clearly arranged and immediately accessible to everyone.

The “e-Path”: Opel goes electric – warm, open, human

But Opel wouldn't be Opel if it didn't add a modern human twist to the traditional virtues. The highlight at the OPELHAUS will be the “e-Path”, illuminated in warm Opel yellow, which spectacularly breaks up the otherwise linear structure of the stand. It is the core of “Opel goes electric!” and with its pulsating yellow tones conveys the warmth that light and electricity radiate to the observer. In the middle of the “e-Path”, the new Opel Corsa-e – the electric car for everyone – is in the spotlight on a round podium. The electric path then merges into the rear wall, climbing up a ramp that runs diagonally from bottom to top, where the legendary Opel Elektro-GT and the Corsa-e Rally are on display. Together they form a bridge from the past to future developments in electric mobility. Just like the e-Path, the large digital, illuminated Opel logo on the left wall breaks up the clear stand structure and shows that Opel is livelier than ever, open to new “cool” ideas and is taking everyone along on the journey into the future of mobility.

Opel for everyone: open, accessible, exciting

Visitors to the Opel stand can experience the brand's journey from the beginning of automobile production to the latest electric models in a pleasant, varied and thoroughly surprising way. For example, they can find out more about the milestones in automobile development at Opel on clearly structured information walls next to the Opel shop, filled with brand new articles. With Augmented Reality technology, they can use tablets that make it possible to take an X-ray look under the bonnet of the Corsa-e and Grandland X Hybrid4. For those who have always wanted to find out more about the drive train of an electric vehicle: simply hold the tablet up to the exhibit – and completely new perspectives open up ... Last but not least, guests have the opportunity to take selfies from their visit to the IAA around the large yellow interactive electric "E" in the middle of the Opel stand. Other spots offer space to rest, chat and talk to the Opel experts in a typically Opel atmosphere: modern, cosmopolitan, approachable.

Behind the Scenes:
Information on “OPELHAUS 120” at the IAA

  • Total stand area: 987 square metres
  • Height of rear wall: 6.0 metres (maximum allowed booth height)
  • Eye-catcher: “e-Path“ with Opel Corsa-e, Elektro-GT and Corsa-e Rally
  • Planning time: 11 months
  • Construction time: 17 days
  • Exhibits: 11 vehicles on press days, 12 vehicles on public days plus 2 elevated cars on stand structure and Corsa-e battery pack

[1] Fuel consumption and CO2-emission data given are preliminary and have been determined according to WLTP test procedure methodology (R (EC) No. 715/2007, R (EU) No. 2017/1151). EG type approval and Certificate of Conformity are not yet available. The preliminary values might differ from official final type approval data. 

[2] Fuel consumption and CO2-emission data given are preliminary and have been determined according to WLTP test procedure methodology, and the relevant values are translated back into NEDC to allow the comparability with other vehicles, according to regulations R (EC) No. 715/2007, R (EU) No. 2017/1153 and R (EU) No. 2017/1151. EG type approval and Certificate of Conformity are not yet available. The preliminary values might differ from official final type approval data.

 

Contact  

Martin Golka
Group Manager International Product Communications
Tel.: +49 6142/7–55 215
Mobile: +49 151 17 47 39 54
martin.golka@opel.com  

Colin Yong
Assistant Manager International Product Communications
Tel.: +49 (0) 6142-7-69 57 6
Mobile: +49 (0) 1511-7-47 396 5
colin.yong@opel.com

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