German, Exciting, Approachable: Video Series on 120 Years of Opel Icons
- History in action: Opel celebrates the most fascinating models with three clips
- Agility and dynamics: From the 1899 Lutzmann to today’s Insignia
- Card-game becomes reality: Celebrities and petrol-heads
Rüsselsheim. 120 years of Opel automobile production – 120 years full of love stories. Stories of true classic cars such as the Opel Manta and the Opel Kadett, but also of the adventures of die-hard fans who would never even consider another brand. They are all gathered and celebrated in a three-part video series that will be successively posted on YouTube and on social media channels under the hashtag #Opel120. 120 years of Opel automobile production from A to Z – this is also the motto on Instagram, where there are additional photos and making-of material from the campaign.
It all starts with a brief summary of 120 years of automobile production in less than one minute. A fast ride through the history of Opel – literally. The main actors include the Opel Patent Motor Car “System Lutzmann“ from 1899, an Opel Kapitän and an Opel GT. These classic models are all part of the story as is the current flagship, the Opel Insignia. It’s all about efficiency, agility and dynamics, as well as the brand's core values: German, exciting and approachable. Right from the very beginning, the Rüsselsheim-based automaker has been committed to producing cars as efficiently as possible and thus making them accessible for a broad audience.
“Opel is celebrating 120 years of automobile production and so 120 years full of exciting, innovative and above all emotional cars – and that's exactly what we want to present,” says Marketing Director Tobias Gubitz, adding: “The final scene in the video also shows the success of our product offensive and cars like the Insignia GSi, and just how brightly the Opel lightning-flash logo is shining again.”
A total of around 30 models will be uniquely staged throughout the video clips. The shoot location was the Opel plant in Rüsselsheim. This also plays a prominent role in the second video, in which facts about the brand from A like Adam Opel to B like Bold to Z like Zeitgeist are in the spotlight. For example when different generations of the Corsa GSi drive on the streets around the plant.
The third film is called “Top Trumps” and brings the popular “Quartett” card-game to life. Players include music producer Moses Pelham, presenter Det Müller, actress Emily Cox, Le Mans winner and Opel brand ambassador Jockel Winkelhock, racing driver and TV presenter Tiff Needell, Opel Director Performance Cars and Motorsport Volker Strycek, journalist and YouTuber Matt Robinson, as well as rally driver and Opel employee Kathi Mauer. They are joined by Rieke van Manta, an extraordinary Opel fan. She wears her love of the brand for the world to see with tattoos of her Manta, the lettering, gearshift and name. “The ambassadors in the video have petrol in their blood,” says Philipp Quanz of the Opel Social Media team. “Cars are more than just a means of transport for them. Our stars are real petrol-heads and they all show their passion for our brand.”
Manager Marken- und Motorsport-Kommunikation
Telefon: +49 6142/7-75 496
Mobil: +49 151/16 41 95 70
Manager Opel Classic
Tel.: +49 6142/7-74 083
Mobile: +49 170 339 5246