Opel Insignia Country Tourer and New Personalization Concept Opel Exclusive Now Available to Order | Media OPEL International

Opel Insignia Country Tourer and New Personalization Concept Opel Exclusive Now Available to Order


  • Off-road appeal: Order books open for adventurous Insignia top model from €34,885
  • For all terrains: All-wheel drive with torque vectoring, 25 mm more ground clearance
  • Absolutely individual: Unique Insignia personalization with Opel Exclusive 
  • Autumn launch: World premiere at IAA in September, at dealers shortly after


Rüsselsheim.  The new Opel Insignia Country Tourer celebrates its premiere at this year‘s Frankfurt Motor Show (IAA, September 12 – 24) and will be at dealers shortly afterwards. But the adventurer with off-road appeal and optional clever all-wheel drive with torque vectoring can already be ordered today. The Insignia Country Tourer is available for the entry-level price of €34,885 (all prices RRP incl. VAT in Germany). The new top-of-the-line model already comes with a wide range of top technologies and assistance systems on board. Standard equipment includes the ultra-modern FlexRide premium chassis, Hill Start Assist, Opel Eye front camera including Forward Collision Alert with Pedestrian Detection and Automatic City Emergency Braking, Lane Departure Warning and Lane Keep Assist with automatic steering correction, Following Distance Indication, High Beam Assist and automatic low beam lighting with tunnel recognition. Top comfort is guaranteed by features such as two-zone automatic climate control, the Keyless Open & Start system and multi-stage adjustable comfort seats. Insignia Country Tourer passengers enjoy best entertainment and connectivity with the Apple CarPlay and Android Auto compatible Radio R 4.0 IntelliLink. The personal connectivity and service assistant Opel OnStar including one year of OnStar services[1] such as hotel room booking[2] and parking spot search[3] is also on board as standard.

At the same time as the new Insignia Country Tourer, Opel Exclusive – which is also available for the Insignia Grand Sport and Sports Tourer – is being launched. The personalization concept allows Insignia buyers to choose exactly the color they want. Initially, the regular color portfolio will be expanded by 15 additional shades, and soon Opel will offer an unlimited amount of options. Customers’ favorite lipstick, their daughter’s eye color or a picture of the dark blue evening sky can in future serve as the sample for their own individual paint tone. The Black Pack gives the Exclusive model an extra sporty touch with high-gloss black Opel grille bar and window trim strips, exterior mirrors and much more. And a complementary design from a range of light alloy wheels can also be selected. The Exclusive line will also soon be expanded with an even larger selection of leather interior options and decorative design elements – resulting in unique automobiles personalized according to their owner’s taste. In addition, every Insignia ordered as an Exclusive model comes with a host of standard trim features on top: Navi 900 IntelliLink with an eight-inch color touchscreen, Solar Protect heat-absorbing glazing as well as groundbreaking IntelliLux LED® matrix light are all on board. Thus equipped, for example the Insignia Country Tourer as an Exclusive model is available from €35,885.

Tough shell, comfortable interior: The Insignia for “country fans”

The new Opel Insignia Country Tourer features the same qualities as its siblings – sporty, elegant styling, the completely new, lightweight architecture, state-of-the-art assistance systems and innovative technologies such as the highly praised IntelliLux LED® matrix light consisting of 32 LED segments unique in this vehicle class – and much more.

The prominent landscape grille and slim headlamps offer a wide horizontal impression, whilst the silver colored skid plate helps to pull the car down to underline the solid stance. Molded black protective cladding in the lower fascia, the wheel arches and along the lower body side emphasize the rugged appearance. Just like the front, the rear end also delivers adventurous cues, such as a skid plate and dual exhaust bezels that reinforce the more powerful and wider impression.

Matching the character of the rugged all-rounder, the new Insignia Country Tourer is above all extremely practical. In order to make loading as easy as possible, the tailgate optionally available for €455 can be opened without touching the car. In combination with “Keyless Open & Start” a simple kicking motion under the rear bumper is enough to open the tailgate. Another kicking motion under the bumper will close the tailgate. In order to increase loading space to 1,665 liters, the new Insignia Country Tourer comes with standard 40/20/40 foldable rear seats enabling even more flexible loading space configurations. The rear seat bank can be folded down by simply pushing the buttons located in the luggage compartment. And the standard roof railing not only emphasizes the adventurous look but also increases the application spectrum of the new Insignia Country Tourer allowing the rugged station wagon to carry roof loads of up to 100 kilograms. In the interior, the driver and especially rear passengers enjoy plenty of space. Top comfort is ensured by the optional AGR (Campaign for Healthier Backs) certified ergonomic seats with seat ventilation and massage function (€690) for driver and front passenger.

For all terrains: Leading propulsion and chassis technologies

The new Opel Insignia Country Tourer packs a punch with powerful turbo gasoline and turbo diesel engines. The top-of-the-line unit is the two-liter Turbo gasoline direct injection engine with 191 kW/260 hp (NEDC fuel consumption: urban 11.5 l/100 km, extra-urban 7.3 l/100 km, combined 8.9 l/100 km, 203 g/km CO2), new eight-speed automatic transmission and state-of-the-art Twinster all-wheel drive. Initially the most powerful diesel is the 125 kW/170 hp two-liter diesel, also optionally available with all-wheel drive (NEDC fuel consumption: urban 8.4 l/100 km, extra-urban 5.4 l/100 km, combined 6.5 l/100 km, 172 g/km CO2). An even more powerful top-of-the-line diesel will enhance the portfolio in the near future.

Twenty-five millimeters of additional ground clearance along with the innovative all-wheel drive with torque vectoring and the new five-link rear suspension cater for the wish to leave asphalt roads and give the Insignia Country Tourer the most polished system in its class. Instead of a traditional rear differential, which transmits equal amounts of torque to the rear wheels, the Opel Insignia Country Tourer boasts two electrically controlled multi-plates clutches which enable a more individual and precise transmission of power to each wheel – irrespective of road or weather conditions. To counteract the understeer tendency in tight corners taken at higher speeds, the system, depending on the acceleration command and steering movement, sends more torque to the outside rear wheel. This happens without any further driver intervention and in a split second. This stabilizes the vehicle. Furthermore, the Insignia turns in with more precision, responding more spontaneously to inputs from the driver. This results in neutral vehicle behavior, making the car more stable and steerable for the driver no matter what the situation.

The further improved FlexRide chassis provides the basis for optimal, situation-based driving behavior. It adapts the dampers, steering, throttle response and shift points (on automatics) independently or based on the modes ‘Standard’, ‘Sport’ or ‘Tour’ which can be selected by the driver. The new central ‘Drive Mode Control’ software is the heart and soul of the adaptive chassis. It continuously analyzes the information provided by the sensors and settings and recognizes the individual driving style.

Initially the engine portfolio will be rounded off by a front-wheel drive 125 kW/170 hp two-liter diesel – with six-speed manual or eight-speed automatic gearbox (NEDC fuel consumption: urban 7.6-7.1 l/100 km, extra-urban 5.0-4.6 l/100 km, combined 6.0-5.5 l/100 km, 157-145 g/km CO2) and the 121 kW/165 hp 1.5 Direct Injection Turbo with six-speed manual or six-speed automatic transmission (NEDC fuel consumption: urban 8.0-7.9 l/100 km, extra-urban 5.7-5.6 l/100 km, combined 6.5-6.4 l/100 km, 149-147 g/km CO2).

Like no other: Insignia à la Opel Exclusive

Those who want to drive a truly unique Insignia Country Tourer, Sports Tourer or Grand Sport will have a nearly unlimited range of design options. The new magical formula is called Opel Exclusive – including personalized exterior colors. So in future customers can choose not only from the regular colors plus a special Exclusive color collection – Opel will reproduce any individual paint tone desired. All that is needed is a concrete example, be it a photograph or a tie, for instance. The color code alone is also enough to create the desired dream color.

In the next step, Opel makes a paint sample – after all, customers should be able to clearly imagine and decide how the color looks on their car and what effect the finish should have. From puristic unicolor to classic metallic or deep pearly shine finish, everything is possible; this all depends on the paint composition. And by coloring normally transparent clear lacquer, red shades, for instance, are enriched with a special depth of color.

In addition, in future Insignia customers can choose from special light alloy wheel designs and select the exceptional Black Pack. With it, the normally chrome body parts such as the grille bar, window trim strips and much more, including exterior mirrors if desired, shine in high-gloss black finish, emphasizing the car’s sporty character even more.

Special service: as part of the Exclusive program, customers can create their vehicle in ultra-high definition resolution in the digital 4K showroom. So they can experience their new, unique car as if it were standing right in front of them. In addition, smartphone or tablet users can take advantage of the app (download via Apple iTunes and Google Play) to design their dream car anytime and anyplace.

[1] OnStar Services (except Wi-Fi) require activation and account with OnStar Europe Ltd. All services subject to mobile network coverage and availability. Use of OnStar services (except Wi-Fi) is free of charge for 12 months from registration date or delivery of vehicle, whichever comes first. Charges apply after expiry of applicable trial periods. Check [LOCAL SITE] for service limitations and charges.

[2] Via booking.com. E-mail address and credit card required.

[3] Via Parkopedia.


Further information about official fuel consumption, official specific CO2 emissions and consumption of electric energy can be found in the “guideline about fuel consumption, CO2 Emissions and electric energy consumption of new passenger cars” ('Leitfaden über den Kraftstoffverbrauch, die CO2-Emissionen und den Stromverbrauch neuer Personenkraftwagen') in German language, which is available free of charge at any point of sales and at DAT Deutsche Automobil Treuhand GmbH, Helmuth-Hirth-Straße 1, D-73760 Ostfildern. 



Martin Golka
Group Manager International Product Communications
Tel.: +49 6142/7–55 215
Mobile: +49 151 17 47 39 54

Colin Yong
Assistant Manager International Product Communications
Tel.: +49 (0) 6142-7-69 57 6
Mobile: +49 (0) 1511-7-47 396 5