Opel with New Business Model in Bulgaria


  • Sofia France Auto to be appointed as import partner
  • More agility and flexibility will foster growth
  • Another important step in the implementation of the PACE! plan


Rüsselsheim. Opel is further developing its business strategy in selected European markets to become more agile, flexible and efficient as outlined in the PACE! strategic plan. In a further step to foster growth, Opel is planning to run the business in Bulgaria through the highly recognised and successful Sofia France Auto as the local independent import partner.

A corresponding contract has now been signed. Upon the closing of the planned transaction, Sofia France Auto will become the wholesale importer for above market by acquiring the Opel business in Bulgaria. The current Opel employees covering the related Opel businesses will be transferred according to the applicable laws (to be communicated separately), latest at the date the transaction is completed.

This transaction and the launch of the new business model is primarily subject to the official merger clearance approval of the respective authorities.

“This is another decision in line with the goals of our PACE! strategic plan which will make our sales set-up in certain European countries more agile, efficient and therefore competitive,” said Xavier Duchemin, Opel/Vauxhall Managing Director Sales, Aftersales and Marketing. “We are confident that our brand will perform even better in Bulgaria with this new set-up.” 

Sofia France Auto has been official importer of Peugeot for 27 years. With almost 56.000 new vehicles sold during this period, SFA is recognised as a very successful partner of the Peugeot and DS brand in Bulgaria.

Opel sold about 1000 vehicles in Bulgaria in 2019. Thanks to the new organisational set-up, the tradition-rich German brand wants to grow profitably in county in the coming years.


  • Contact :
  • Nico  Schmidt
    Nico Schmidt
    Group Manager Corporate Communications
    Tel : +49 6142/69-24093
    Mobile : +49 151-21545387