“Opel. Born in Germany. Made for us all.”: Advertising Campaign for 120 Years of Opel Automobile Production


  • New 360-degree campaign marks beginning of Opel anniversary year
  • TV and social media ads feature “120 Year” special editions
  • 120 years of innovative technologies from Opel


Rüsselsheim.  Opel will mark 120 years of automobile production and innovation in 2019. The carmaker is starting the celebrations by saying “thank you” to its customers in Europe in a new 360-degree advertising campaign: “Opel. Born in Germany. Made for us all.”

“Our new campaign shows how Opel has always been able to offer innovative technologies”, says Tobias A. Gubitz, Director International Brand Strategy and Marketing. “We are very close to our customers, regardless of which country they come from. Every region has its own challenges and these flow into the development of our cars.”

German, approachable and exciting – these are the values that define the Opel brand throughout Europe. German engineering, passionate design, plus practical technologies and assistance systems that make driving more relaxing.

European ideas and German engineering

In the new advertisements, Opel says thank you to Europe for the dark winters, the numerous shortcuts, the bumpy roads and the tight parking spaces, which have inspired Opel to develop such great cars. The company has met these challenges with the IntelliLux LED matrix headlights of the Astra and Insignia, with navigation and infotainment systems compatible with Apple CarPlay and Android Auto, with AGR-certified ergonomic seats and with especially light City-mode steering.

The new campaign, which has been developed in cooperation with the agency McCann/Velocity Frankfurt, will start in Germany on December 25 on TV, radio and social media.

“120 Years” special editions

The anniversary celebrations are complemented by “120 Years” model variants. These special editions of the Opel ADAM, KARL, Corsa, Astra, Insignia, Zafira, Crossland X, Mokka X and Grandland X offer a wealth of high-tech equipment as well as design and comfort features. The cars play a key role in the campaign on TV, online and in cinemas. In January 2019 they will appear in print advertisements and on billboards as well.



Martin Golka

Group Manager International Product Communications
Tel.: +49 6142/7–55 215
Mobile: +49 151 17 47 39 54